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The Team

Find out more about our dedicated
team of travel specialists below.

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Jo Blair

General Manager

Jo has been at Success Tours for over 13 years. When she’s not travelling around the UK visiting her clients she is based the beautiful Cotswolds, where she enjoys village life with her family and her black Labrador and keeps active by walking, playing badminton and kickboxing. Travel is Jo’s passion and she loves to explore new places as well as revisiting her favourite spots.

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What was your favourite ever journey?

My favourite journey so far was through Scotland – we travelled through the Cairngorms, passing many beautiful lochs. I was absolutely amazed by the scenery there, I didn’t expect it to be nearly as dramatic as it was. A road trip I’d like to do in the future is through the Rocky Mountains in Western Canada. I lived in Canada for a short time, but as I was based in Toronto, I didn’t get to explore the Rockies.

What is your most memorable travel experience?

My most memorable was definitely backpacking around Australia when I was younger. I went away for a year, totally on my own, and had absolute freedom: I had nothing booked apart from the flights, and just a rucksack with me. It was before backpacking in Australia was common, and back then I didn’t have email or a mobile phone, so I had very little contact with home. That made it feel like a real adventure.

Where is top of your holiday wishlist, and why?

I'm currently dreaming about Madagascar... with a mix of rainforest, mountains and beaches, its landscapes look outstanding. I'd love to explore its incredible National Parks and see its unique wildlife, including lemurs and whales. I like the look of the forest lodges and boutique hotels that are sympathetic to the wonderful natural surroundings – in fact, I'm very excited just thinking about it all!

What’s your top travel tip for a successful trip?

Always go with an open mind, and don’t expect to find the same things that you have at home. The world is such a small place nowadays – you can get almost anything, anywhere – so it’s always a pleasure to go looking for something different and discovering a charm specific to that destination.

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Jackie Cook

Client Manager

Jackie joined Success Tours in 2015, bringing with her a wealth of experience in organising UK coach trips and excursions. This knowledge comes in very handy when she’s exploring our beautiful coast and countryside.

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Mountain, desert, ocean or jungle?

Definitely ocean: I love the sea. It’s my go-to place when I want to clear my mind and blow away the cobwebs. I don’t mind whether it’s a remote beach or a bustling harbour town, I just love the sea air.

What was your favourite ever journey?

It has to be the train journey I took around Europe after finishing university. It was a mammoth trip exploring different corners of the continent, but the section of the journey that sticks in my mind the most is the overnight train from Rome to Nice. We travelled along a section of the track that ran right along the sea just as the sun was coming up, and it was amazing.

Where is your favourite place in the world?

That’s difficult, there are too many to choose from! Although Italy’s Amalfi Coast is definitely up there. In the UK, I would choose the West Country: I love Cornwall, the south coasts of Devon and Dorset, and the National Trust’s Stourhead estate is just lovely for a walk around the lake – especially on a quiet day.

What is the most mind-blowing site or attraction you’ve visited?

I would have to say Pompeii. It was always on my bucket list, and finally saw it a couple of years ago. A lot of people prefer Herculaneum as it has more artefacts, but the sheer size and scale of Pompeii took me by surprise and really blew me away. It helped having a really good guide, too. It made the experience of going to the top of Vesuvius even better, as I really understood the power of the volcano.

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Lisa Starr

Client Coordinator

After being a Somerset girl all her life, Lisa has now crossed the county border and lives near the Success Tours offices in lovely Wiltshire. Having worked for Success Tours for more than 15 years, she is very experienced and has a fantastic eye for detail. Lisa loves the Client Coordinator role due to its varied and interesting nature, and in her free time she loves to travel with her partner, and spend time with her friends – often on shopping trips.

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If you could live anywhere else in the world, where would it be, and why?

Probably Ireland – I love that the lifestyle is similar to the UK, but it has so much beautiful countryside and it’s really green. One of my favourite places in the world is Dublin: I love Dublin. I’ve been with friends and shopping trips and weekends away, I really like the city’s friendliness and atmosphere. Somewhere I’d love to visit for similar reasons is Canada, as it’s somewhere with a lot of striking natural landscapes where I could do a lot of walking, and it has seasons rather than being hot year-round.

Food when travelling: do you go for the local delicacies, or familiar favourites?

A bit of both! I will probably try something that is bit different, but nothing that sounds too crazy! My favourite cuisine is Chinese, but that being said my guilty travel pleasure is tomato ketchup – I love it with my food even when I’m abroad, I get through bottles of it at home!

What was your worst travel experience? (and… was it worth it?)

When I left school, I worked as a travel agent, and at the tender age of 17 they sent me to Israel. I travelled there alone and it was quite scary, because I was taken off into a room and questioned when I arrived! They also searched through my whole suitcase which was rather unnerving. I don’t think it was worth it for me, because at that young age I didn’t really understand the culture, I didn’t think the trip was my cup of tea, and I just wanted to go home. I didn’t appreciate the experience at the time, in the way that I would do if I visited now.

What was your most unusual travel experience?

This would be one again in Ireland. When I was younger we went there over St Patrick’s Day, and it was amazing. It was in the countryside in Wicklow, they had a massive St Patrick’s Day parade and it was great. It was really different and unusual, a really fun way to experience the country.

Emma Wheeler

Emma Wheeler

Client Coordinator

Emma joined the team in 2025 in an operations role where she liaises with our trusted suppliers, looks at logistics and supports our fantastic clients to help deliver exceptional service on every tour. With her strong organisational skills, a passion for helping people, and a proactive approach, Emma has quickly become a key member of the team.

In her free time, Emma likes spending time with her partner, friends and family – mostly trying different restaurants and enjoying country walks – she’s been to each of the four nations of the UK! Interestingly, Emma loves researching her family history, something she’s been doing for nearly 20 years!

Read more about Emma Wheeler...

What's your favourite type of holiday and why - beach stay, city break or activity?

City break – I prefer to see the sights of the local places I visit, plus I get too bored sitting on the beach all the time. My favourite place would definitely be Dublin, it was the first place I flew to and have been back twice since. There’s always so much to see. On the last visit, a friend and I were lucky enough to get last minute tickets for Riverdance.

If you won the lottery, where would you want to jet off to on holiday and why?

There are too many places! I’d love to see New Zealand – it looks stunning! Plus, the Northern Lights in Iceland and North Coast 500 in Scotland, two places on my bucket list. I love cruises because you can go to multiple places in the same holiday and wake up in a different country each morning!

What's your favourite dish/drink when you are on holiday (UK or overseas)?

I love Italian food, so either a good pasta restaurant or pizzeria.

What is your most memorable travel experience?

My holiday last year to Italy. I visited Pompeii, which was so interesting to see. It was somewhere I had wanted to go to for a while. Plus the island of Capri, it’s such a pretty place and you can see for miles on the cable car. The boat ride over from Naples wasn’t great for most people though – half the boat had travel sickness!

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